Branding

29th September 2011 / Posted in: Brand alignment, Branding, Employer branding, Human Resources, Operational management

Employer branding - did it start BC?

Yesterday, after listening to Alistair McIntosh, Organisation Developement Manager for the British Library present at the CIPD seminar 'Employer branding when resources are tight' it came to me that the principals of employer branding have been around for an awful long time. They just weren't recognised as such.

I remembered learning a quote from the Bible at school 'If I speak in the tongues of men and of angels, but have not love, I am a noisy gong or a clanging cymbal (1 Corinthians 13:1).'

Many companies, regardless of their size, still think branding is just a marketing activity.  To their customers or clients they 'speak in the tongues of men and angels' but what the staff hear from their employer is something very different. It's not surprising that their staff don't feel loved as what they are hearing is the sound of 'a noisy gong or clanging cymbal.'  Furthermore it's not surprising that the staff struggle to speak in the tongues of men and angels.

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27th July 2011 / Posted in: Branding, Communication strategy, Marketing strategy, Social media, Social networking, Social networking policy

Social Media - a Brand Building Force

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